Flagship recently completed a survey of 100+ North American SaaS platforms on their embedded finance businesses. We will be sharing key insights in a series of infographics. The first of the series focuses on embedded finance maturity.
General Commentary & Highlights
- Embedded finance takes years to perfect: There is a clear correlation between time in market and customer usage, suggesting that platforms take time to learn the ins-and-outs of effectively selling financial services into their install base.
- Most platforms are looking beyond payments: Payments is the most mature embedded finance product, but most platforms expect to broaden their product menu over the next few years.
- Lending is the next big thing: followed closely by issuing and banking services.
Please do not hesitate to contact Peter Taylor at Peter@FlagshipAP.com with any comments or questions.