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Yuriy Kostenko • 21 December, 2023

Infographic: 6 Years after the EU Launch of Apple Pay, over 44% of Europeans use Mobile Wallets​

General Commentary & Highlights

  • A mobile wallet is a payment tool that stores the user’s payment credentials on a mobile device, which can be used to pay in stores and/or remotely (incl. person-to-person and C2B mobile commerce
  • The prevalence of mobile wallets has risen in Europe, stemming from tech advancements in acceptance, heavy presence of smartphones, and consumer desire for convenience and speed
  • Together with North America, Europe is still lagging in mobile wallet adoption vs. other regions, primarily driven by the fact that cards (which have high penetration among Europeans) persevere

European Mobile Wallet Adoption_21Dec2023

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