Investors love SaaS and integrated payments, as we recently showed here. Marqeta, a next generation issuer processor, went public on June 9 with a market cap at close of $16 billion, 13% above the IPO price. Based on Marqeta’s historical revenue growth rate of cca. 100%, this valuation corresponds to approximately 68x forward twelve months’ gross profits, illustrating that investors’ love of digital payments also extends to the issuing side of the business.
Marqeta’s IPO prospectus (available here) provides several insights into the company:
The success of Marqeta and other next-gen processors has driven a renaissance in the formerly staid world of issuing processing (discussed in more detail here). Next-gen processors’ impressive growth has been driven by combining modern architecture and APIs with a focus on fintech segments such as integrated payments, virtual cards, and B2B. Incumbent processors are less well positioned to serve these segments, so the high growth rates achieved by Marqeta and other next-gen processors begs the question of how incumbent processors will compete in these high-growth segments, or whether they will continue to focus on their traditional customer bases (primarily banks). Incumbent processors will also need defensive strategies as next-gen processors begin to target smaller banks and “bolt on” products for larger banks.
For their part, next-gen processors will need to address how to maintain their growth curves. While the next Square may be out there, the next-gen processor sales strategy leans towards signing many initially small clients in anticipation of a few growing into blockbusters. A logical question for next-gen processors is if and how to attack the traditional bank issuer segment of the market. The downsides of selling processing to banks are well known (banks lack the growth characteristics of fintechs, and banks have idiosyncratic and slow buying processes), but they do bring huge volumes, and many need technology upgrades. At the same time, next-gen processors will also need to broaden their product catalog (Marqeta launched credit cards in February 2021) and add higher margin value-added services (managed services offerings, add-ons such as customer onboarding tools, etc.) to fuel continued revenue and margin growth. North American next-gen processors will also need to address how to expand internationally, particularly into markets such as Europe where the B2B account-to-account (bank transfer) infrastructure is much stronger, and there are different sets of needs (e.g., cross-border payments).
While many fintechs choose next-gen processors for their issuing processing needs due to modern architecture and APIs, most traditional banks have steered clear, partially due to most next-gen processors’ limited product set that is primarily focused on debit and prepaid. Banks need new payments revenue sources and the high growth offered by segments like B2B and Buy Now Pay Later, but many will be hesitant to migrate away from existing processing arrangements. Next-gen processors could fill the gap here, by offering (relatively) quick and easy “bolt-on” products to supplement banks’ core cards businesses and processing. Next-gen processors can also appeal to medium and small banks that often have simpler product catalogs and are more receptive to non-traditional offerings.
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Marqeta’s valuation illustrates the huge value-creation opportunities in digital payments, and that growth opportunities still abound on the issuing side of the business, albeit in less traditional market segments. These successes have recently driven leading digital acceptance players such as Stripe and Adyen to enter issuing, setting the stage for continued innovation.
Please do not hesitate to contact Erik Howell Erik@FlagshipAP.com or Anton Zoldak Anton@FlagshipAP.com with comments or questions.