Freepik Innovations Innovations
Image Credit: Freepik
Peter Taylor and Ashita Sahu • 9 September, 2025

SaaS Embedded Finance Survey Results Part 2: Expansion Expectations

Earlier this year, we completed a survey of 100 NA SaaS platforms on their embedded finance businesses. We are sharing key insights in a series of infographics. The third in this series focuses on embedded finance product advantages.

Today

1. Current % of Company Profits Generated by Embedded Finance

Slide1-Sep-09-2025-02-34-59-2785-PM-1

 
2. Current Offering of Embedded Finance Products

Slide1-Sep-09-2025-02-34-59-2785-PM-2

  • There is still significant embedded finance upside. Most respondents generate <41% of total gross profit from embedded finance. Leading platforms have demonstrated significantly greater profit generation potential in some verticals.
  • Additionally, over half of respondents report that <60% of their clients use embedded finance products.

Tomorrow

3. Expected Growth of Embedded Finance Profits in the Next 3 Years

Slide1-Sep-09-2025-02-34-59-2785-PM-3

4. Expected Roll-Out of Embedded Finance Products In the Next 3 Years

Slide1-Sep-09-2025-02-34-59-2785-PM-4


  • Leaders are bullish on embedded finance. Nearly 90% of embedded finance leaders expect embedded finance revenues to increase as a % of total over the next three years. 
  • 35% of leaders expect embedded finance revenues to significantly outpace totals.
  • Business lending, card issuing and consumer lending are the top 3 embedded finance products expected to launch in the next 3 years.

Please do not hesitate to contact Peter Taylor at Peter@FlagshipAP.com with any comments or questions.